In the 21st century, betting on sports has been revolutionised by technology and through systems in place to enable enthusiasts to stake their claim on the outcome of upcoming matches. Gamers have had the chance to put their knowledge, skills to the test and even taken a leap of faith in the quest to correctly predict the results of those matches.
In football for example, betting companies have considerably gained traction to the point of being able to sponsor teams in the Premier League. Sportpesa, which is one such company, has its base in Kenya and it has grown tremendously in the last three years to enter lucrative partnership deals with Southampton, Arsenal and is currently the shirt sponsors of Merseyside club Everton.
Hundreds of millions of people bet on sports each year so it begs the question, what really does betting entail?